Machine learning for Google Analytics

By on October 3, 2017 in Google Analytics

Have you heard all the fuss about machine learning, artificial intelligence and big data? If you think that you already have a ton of data from Google Analytics, you’d be right. But if you think that you can use Google Analytics data to train machine learning models, you’d likely be out of luck. The reason is that Google Analytics aggregates data at the session-level, which is not specific enough for machine learning. You need to be able to get data for each individual session, before it is aggregated.

It is easy to change the tracking code to get the right data that you can use for machine learning, but you can’t change or add data that is already in Google Analytics so it’s important to at least start collecting the data even if you don’t yet have a specific question or challenge that could be answered by machine learning.

 

 

Tracking checkout errors in Google Analytics

By on September 25, 2017 in Google Analytics, Premium Feature

I am pleased to show off our latest addition to our premium tracking service for Analytics Buddy. Now you can track the errors your visitors and customers see as they go through the checkout process, directly in Google Analytics.  Are there any confusing form fields on your checkout pages or is your payment gateway having issues causing you to lose valuable sales? Now you can know and take action!

Checkout and Processing Error tracking is now available for $7.99/month along with Product Cost tracking. Please contact us to enable this feature.

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(click for larger)

Product Cost and new reporting

By on September 7, 2017 in Google Analytics, Premium Feature

There are a few apps that allow you to track the cost of your products, but do they allow you to segment your data? It’s all very well to have a weekly or monthly report of your best products, but what if you want to analyze profit by device type or traffic source? Analytics Buddy automatically sends the product cost at the time of transaction to Google Analytics, giving you access to its awesome segmentation capabilities.

Product cost is a premium Analytics Buddy feature, available for only $7.99/month.

Here is a sample report with some dummy data. You can use the controls at the top of the widget, but there is only data for Aug 1, 2017 to Aug 18, 2017.

 

Updated Order and Product Reports

By on December 1, 2016 in Google Analytics, Shopify

We have updated our main reports to include more data points.

1) Order reports now include device type, visitor type and landing page. As before you’ll know where the order came from, including any hidden assists and if you customer was considering other products to buy.

New order report

You can now click through to Products and get more info there:

2) Product reports now also include device type, user type and top revenue sources. You’ll still see a graph with the revenue over the past 30 days, along with product views and add to carts. We also show you recent transactions that include that item, making it easier to analyze further:

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We hope you’ll like these updates!

Product Cost data in Google Analytics

We are pleased to announce that you can now send product cost data to Google Analytics via the Analytics Buddy app, thereby enabling you to see reports that show you profitability and not just revenue.

Check out the video above to see what it’s all about and then contact us at info@analyticsbuddy.com about enabling this feature.

As a reminder, Analytics Buddy will only work properly if you have both ecommerce and enhanced ecommerce enabled.

Product Detail Views missing since July 27, 2015

By on August 4, 2015 in Google Analytics, Shopify

Since July 27, 2015, product detail views are missing in Google Analytics. As far as I can tell this is a global bug that would affect all Shopify stores using enhanced ecommerce.

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As a retailer, what’s most important are your products. Do you have products that people want? How are your products performing? Can shoppers find them easily? Which products should I put on the homepage? Are shoppers taking action on product pages, such as adding them to cart? How are products that are new or updated performing? What other products might a customer be interested in?
Traditional metrics such as pageviews, sessions or exit rates are not nearly as actionable as product-related metrics, such as product views and add-to-carts.
If your Shopify store is affected, please take the time to contact Shopify support to ask them for a quick fix and to let them know that having reliable analytics data is crucial for online retailers. That is true whether you use Analytics Buddy or not.