Updated Order and Product Reports

By on December 1, 2016 in Google Analytics, Shopify

We have updated our main reports to include more data points.

1) Order reports now include device type, visitor type and landing page. As before you’ll know where the order came from, including any hidden assists and if you customer was considering other products to buy.

New order report

You can now click through to Products and get more info there:

2) Product reports now also include device type, user type and top revenue sources. You’ll still see a graph with the revenue over the past 30 days, along with product views and add to carts. We also show you recent transactions that include that item, making it easier to analyze further:

ab_buddy_product_update

We hope you’ll like these updates!

Product Cost data in Google Analytics

By on February 4, 2016 in Google Analytics

We are pleased to announce that you can now send product cost data to Google Analytics via the Analytics Buddy app, thereby enabling you to see reports that show you profitability and not just revenue.

Check out the video above to see what it’s all about and then contact us at info@analyticsbuddy.com about enabling this feature.

As a reminder, Analytics Buddy will only work properly if you have both ecommerce and enhanced ecommerce enabled.

Product Detail Views missing since July 27, 2015

By on August 4, 2015 in Google Analytics, Shopify

Since July 27, 2015, product detail views are missing in Google Analytics. As far as I can tell this is a global bug that would affect all Shopify stores using enhanced ecommerce.

no_prod_views_jul27

As a retailer, what’s most important are your products. Do you have products that people want? How are your products performing? Can shoppers find them easily? Which products should I put on the homepage? Are shoppers taking action on product pages, such as adding them to cart? How are products that are new or updated performing? What other products might a customer be interested in?
Traditional metrics such as pageviews, sessions or exit rates are not nearly as actionable as product-related metrics, such as product views and add-to-carts.
If your Shopify store is affected, please take the time to contact Shopify support to ask them for a quick fix and to let them know that having reliable analytics data is crucial for online retailers. That is true whether you use Analytics Buddy or not.